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iNNovation Lab

Headlines

11 Managing iNNovation & Change ...
12 iNNovation workshops (public and in house). One to four Days ....
13 Client Led iNNovation ...
Triathlon Model. workshops
2 Post MBA elective.
14 End-User iNNovation ..
3 Seminars ....
4 Intervention & cascades ...
5 Product & Service Breakthrough ...

 

 

 

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Discovering with the Triathlon Model of iNNovation

Competitive pressure and the need to survive

Gary Hamel (1998), suggests that only those companies that are capable of recreating themselves and their industries in a profound way will be around a decade hence. The warning is simple, innovate or perish! .. Research in the fields of organisational management and marketing suggests that companies and organisations that use the innovation process to differentiate their own products and services from their competitors are twice as likely to be successful both strategically and financially. ..  Competitors often observe that innovative organisations represent a threat to them out of all proportion to the size or financial performance of the innovative organisation concerned. .....  The impact of innovation on the organisation  .....  .  As with most complex relationships, innovation is more art than science and outcomes tend to be both psychological and material in nature. In any particular case, the "outcomes mix" varies according to the nature of the innovation and the organisation undertaking it. ......At present (2007) there is no complete theory of iNNovation. However, there are a number of frameworks that are successfully implemented to arrive at innovation. 5

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